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Development of Personalized Marketing Campaign Platform with Data Privacy Compliance

innowise.com

Information technology

Advertising & marketing

Challenges in Lead Capture and Consent Management

Current lead generation process lacks automation for personalized marketing material distribution, manual consent management creates compliance risks, and insufficient data collection limits targeted campaign effectiveness.

About the Client

International full-cycle software development company specializing in creating customized IT solutions for global enterprises

Objectives for Intelligent Marketing Platform

Implement automated lead capture and qualification system
Ensure GDPR/CCPA-compliant consent management workflow
Enable dynamic content personalization based on user data
Establish measurable metrics for campaign effectiveness

Core System Functionalities

Multi-field contact form with consent checkbox
Automated email campaign trigger based on user data
Dynamic content personalization engine
Analytics dashboard for engagement metrics
Compliance audit trail generation

Technology Stack Requirements

React

Node.js

MongoDB

AWS

Express.js

System Integration Needs

Email marketing API (e.g., Mailchimp)
CRM system (e.g., Salesforce)
Data encryption services

Non-Functional Requirements

Enterprise-grade data security with encryption
Horizontal scalability for high traffic volumes
99.9% system uptime SLA
Cross-browser compatibility
Regulatory compliance validation

Expected Business Outcomes

Projected 40% increase in qualified lead conversion rates, 60% reduction in manual compliance processing time, and 25% improvement in campaign engagement metrics within first six months of deployment.