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Development of Personalized Marketing Campaign Platform with Data Privacy Compliance

innowise.com

Information technology

Advertising & marketing

Challenges in Lead Generation and Data Privacy Compliance

Inefficient lead capture process through static contact forms, lack of personalized marketing automation capabilities, and need for GDPR-compliant data handling workflows to maintain client trust and regulatory compliance.

About the Client

International full-cycle software development company with 2000+ professionals, specializing in creating customized software solutions for global clients

Goals for Enhanced Marketing and Compliance

Automate lead capture and qualification process
Implement personalized marketing material delivery system
Ensure full compliance with data protection regulations
Improve conversion rates through targeted content delivery

Core Platform Functionalities

Interactive contact form with dynamic field validation
Email campaign automation with segmentation
GDPR-compliant data encryption and storage
Analytics dashboard for campaign performance tracking
Multi-language content delivery system

Technology Stack Requirements

React.js

Node.js

MongoDB

AWS

Express.js

System Integration Needs

CRM system (Salesforce)
Email marketing API (Mailchimp)
Analytics tools (Google Analytics)

Performance and Security Requirements

99.9% system uptime SLA
End-to-end data encryption
Scalable cloud architecture
Real-time monitoring dashboard
Multi-tenancy support

Expected Business Impact

Projected 40% increase in qualified lead conversion rates through automated personalization, 60% reduction in manual data handling tasks, full compliance with EU data protection regulations, and enhanced client trust through transparent data management practices.