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Development of Personalized Marketing Campaign Platform with Data Consent Management

innowise.com

Information technology

Advertising & marketing

Business services

Challenges in Marketing Material Distribution

Need for automated system to collect user contact information, manage data processing consents, and deliver personalized marketing materials while maintaining compliance with data protection regulations. Current manual processes risk non-compliance and inefficiency in lead nurturing.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Key Project Goals

Create secure contact collection platform with explicit consent management
Implement automated personalized marketing material delivery system
Ensure compliance with data protection regulations (GDPR/CCPA)
Improve lead conversion rates through targeted content delivery

Core System Requirements

Multi-channel contact form with mandatory consent checkboxes
User preference center for marketing communication settings
Automated email campaign personalization engine
Compliance dashboard for consent audit trails
Analytics integration for campaign performance tracking

Technology Stack Requirements

React.js

Node.js

MongoDB

AWS Cloud Services

SendGrid API

System Integration Needs

CRM system (Salesforce)
Email marketing platform (Mailchimp)
Analytics tools (Google Analytics)

Non-Functional Requirements

End-to-end data encryption (AES-256)
99.9% system uptime SLA
Horizontal scalability for 100k+ concurrent users
Response time under 200ms for 95% of requests
GDPR/CCPA compliance framework

Expected Business Impact

30% increase in marketing campaign conversion rates through personalized content delivery, 50% reduction in compliance risks with automated consent management, and 40% improvement in lead nurturing efficiency through automated follow-up sequences.