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Development of Personalized Marketing Campaign Platform with Data Consent Management

innowise.com

Information technology

Advertising & marketing

eCommerce

Business Challenges in Marketing Automation

Inefficient manual processes for collecting and managing user consents for personalized marketing, leading to potential compliance risks and suboptimal campaign delivery. Need for automated systems to handle data privacy requirements while maintaining effective client engagement.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Key Objectives for Marketing Platform Development

Develop a secure consent management system compliant with data protection regulations
Implement automated personalized marketing material delivery
Create a scalable platform for handling large volumes of client interactions
Ensure seamless integration with existing CRM and analytics systems

Core Functional Requirements

Multi-step form submission with dynamic consent checkboxes
Email automation system with personalized content templates
User preference management dashboard
Real-time analytics for campaign performance tracking
Automated compliance reporting module

Technology Stack Requirements

React.js for front-end development

Node.js with Express for backend services

MongoDB for flexible data storage

AWS cloud infrastructure

GDPR-compliant data encryption standards

System Integration Needs

Email service providers (SendGrid/Mailchimp)
CRM platforms (Salesforce/SAP)
Analytics tools (Google Analytics/Tableau)
Payment gateways for premium content access

Critical Non-Functional Requirements

99.9% system availability with load balancing
Real-time data processing under 200ms latency
Role-based access control with multi-factor authentication
Horizontal scalability to handle 10x traffic spikes
Automated compliance validation workflows

Expected Business Outcomes

Anticipated 40% reduction in manual marketing operations costs, 25% increase in campaign conversion rates through personalized content delivery, and full compliance with global data protection regulations. The platform is expected to handle 10M+ monthly interactions within the first year of deployment.