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Development of Personalized Marketing Campaign Platform with Data Consent Management
  1. case
  2. Development of Personalized Marketing Campaign Platform with Data Consent Management

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Development of Personalized Marketing Campaign Platform with Data Consent Management

innowise.com
Information technology
Advertising & marketing
Business services

Challenges in Client Data Management and Marketing Personalization

Need for automated collection and processing of client contact information with proper consent management while delivering personalized marketing materials. Existing manual processes risk non-compliance with data protection regulations and limit campaign effectiveness through generic content delivery.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for businesses globally

Key Goals for Marketing Platform Development

  • Implement automated contact collection and email distribution system
  • Ensure GDPR/CCPA compliance through structured consent management
  • Enable personalized marketing material delivery based on user data
  • Improve conversion rates through targeted content delivery

Core System Requirements

  • Multi-channel contact form with dynamic field configuration
  • Consent management system with audit trail
  • Marketing content personalization engine
  • Automated email campaign workflow
  • Analytics dashboard with conversion tracking

Technology Stack Preferences

React.js
Node.js
MongoDB
AWS Cloud Services
SendGrid API

System Integration Requirements

  • CRM system (Salesforce/HubSpot)
  • Email verification service
  • Analytics platform (Google Analytics)
  • Payment gateway for premium content

Non-Functional Requirements

  • GDPR/CCPA compliance
  • 99.9% system availability
  • Role-based access control
  • 2000+ concurrent user capacity
  • Response time <2s for 95% requests

Expected Business Outcomes

Anticipated 40% increase in marketing campaign conversion rates through personalized content delivery, 60% reduction in manual data processing efforts, and full compliance with global data protection regulations. The system should support scalable growth to handle 10,000+ monthly contact submissions within 12 months.

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