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Development of Personalized Marketing Campaign Platform with Data Consent Management

innowise.com

Information technology

Advertising & marketing

Challenges in Personalized Marketing and Data Consent Compliance

Need to effectively manage user consent for personalized marketing materials while ensuring compliance with data protection regulations. Current form submission process requires improved handling of contact information collection, consent tracking, and automated personalized content delivery.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for businesses globally

Objectives for Marketing Platform Development

Implement robust user consent management system
Develop automated personalized marketing material delivery
Ensure compliance with global data protection regulations
Enhance user experience for contact form submissions

Core Platform Functionalities

Multi-language contact form with consent checkboxes
Personalized content recommendation engine
Consent tracking and audit trail system
Automated email campaign management
User data preference center

Technology Stack Requirements

Full-stack web development framework

Cloud infrastructure (AWS/Azure)

Customer Data Platform (CDP) integration

Email delivery service (SendGrid/Amazon SES)

Analytics tools (Google Analytics 4)

System Integration Needs

CRM system (Salesforce/HubSpot)
Marketing automation platform
Identity verification services
Data protection compliance tools

Performance and Compliance Requirements

GDPR/CCPA compliance framework
99.9% system availability SLA
Real-time personalization response time <200ms
Secure data encryption (AES-256)
Horizontal scalability for global campaigns

Expected Business Impact of Marketing Platform Development

Implementation of this platform is expected to increase marketing campaign conversion rates by 30-40%, reduce compliance risks through automated consent management, improve customer engagement through personalized content delivery, and streamline lead generation processes with intelligent form handling capabilities.