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Development of Personalized Marketing Campaign Platform with Data Consent Management

innowise.com

Information technology

Advertising & marketing

Challenges in Personalized Marketing and Data Consent Management

Need to balance personalized marketing material delivery with strict data privacy compliance (GDPR/CCPA), while maintaining high user engagement and seamless form submission tracking. Existing systems lack integrated consent management and real-time analytics capabilities.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for businesses globally

Objectives for Marketing Platform Development

Implement robust data consent management system compliant with global privacy regulations
Develop automated personalized marketing material delivery mechanism
Create real-time form submission tracking and analytics dashboard
Enhance user experience through streamlined contact collection process

Core Platform Functionalities

Multi-channel contact form with dynamic consent checkboxes
AI-driven marketing material personalization engine
Automated email campaign management system
Real-time GDPR/CCPA compliance tracking dashboard
User behavior analytics and reporting module

Technology Stack Preferences

React.js for front-end interface

Node.js with Express for backend services

MongoDB for document-based data storage

AWS Lambda for serverless computing

SendGrid API for email delivery

System Integration Requirements

Google Analytics 4 integration
HubSpot CRM integration
OneTrust privacy compliance platform
Stripe payment gateway for premium content access

Critical Non-Functional Requirements

99.99% system uptime SLA
End-to-end AES-256 encryption
Horizontal scalability for 10M+ monthly submissions
Response time under 200ms for 95% API requests
Automated compliance audit logging

Expected Impact of Marketing Platform Development

Projected 40% increase in qualified lead generation through personalized content delivery, 60% reduction in manual compliance management efforts, and 25% improvement in form submission conversion rates. Platform will enable real-time campaign optimization and reduce regulatory risk exposure by 80% through automated compliance tracking.