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Development of Personalized Marketing Campaign Platform with Data Consent Management

innowise.com

Information technology

Advertising & marketing

eCommerce

Education

Challenges in Personalized Marketing Material Distribution

Need to efficiently collect and process user contact information while ensuring compliance with data privacy regulations, automate personalized marketing material delivery, and maintain high conversion rates for form submissions.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Key Project Goals

Create a secure contact collection system with explicit consent management
Automate personalized marketing material distribution based on user data
Ensure compliance with data privacy regulations (GDPR/CCPA)
Improve lead conversion tracking and analytics

Core System Requirements

Multi-field contact form with dynamic consent checkboxes
Automated email response system with personalized content
User data management dashboard
Marketing material version control
Form submission analytics dashboard

Technology Stack Preferences

React.js

Node.js

MongoDB

AWS Lambda

SendGrid API

Required System Integrations

CRM system (Salesforce)
Email marketing platform
Analytics tools (Google Analytics)

Non-Functional Requirements

GDPR/CCPA compliance
99.9% system uptime
Data encryption at rest and in transit
Scalable cloud architecture
Multi-language support

Expected Business Impact

25% increase in qualified lead generation through improved form conversion rates, 40% reduction in manual marketing material distribution efforts, enhanced compliance posture with automated data processing audits, and strengthened client trust through transparent data handling practices.