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Development of Personalized Marketing Campaign Platform with Data Consent Management
  1. case
  2. Development of Personalized Marketing Campaign Platform with Data Consent Management

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Development of Personalized Marketing Campaign Platform with Data Consent Management

innowise.com
Information technology
Business services
eCommerce

Challenges in Personalized Marketing and Data Consent Management

Need to collect user contact information securely while ensuring compliance with data protection regulations, automate personalized marketing material distribution, and maintain high conversion rates through effective lead nurturing processes.

About the Client

International full-cycle software development company serving global clients with custom IT solutions

Objectives for Marketing Platform Development

  • Implement secure contact collection system with explicit consent management
  • Automate personalized email campaign delivery based on user data
  • Ensure compliance with GDPR and other data protection regulations
  • Improve user experience through streamlined submission process

Core System Functionalities

  • Interactive contact form with consent checkboxes
  • Automated email response system
  • Data compliance tracking dashboard
  • Campaign analytics and reporting

Technology Stack Requirements

React.js
Node.js
MongoDB
AWS

System Integration Needs

  • Email delivery services (SendGrid)
  • Data compliance management tools
  • Analytics platforms (Google Analytics)

Non-Functional Requirements

  • Enterprise-grade data encryption
  • High-availability architecture
  • Scalable cloud infrastructure
  • Real-time compliance monitoring

Expected Impact of Enhanced Marketing Platform

Improved data compliance rates by 40%, increased marketing campaign conversion rates through personalized content delivery, reduced manual processing time by 60%, and enhanced customer trust through transparent data handling practices.

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