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Development of Personalized Marketing Campaign Platform with Data Consent Management

innowise.com

Information technology

Other industries

Client Challenge in Data-Driven Marketing Compliance

Need to collect and manage client contact information for marketing purposes while ensuring compliance with data protection regulations (e.g., GDPR). Current lead capture process lacks robust consent management and personalized content delivery capabilities.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for businesses globally

Key Goals for Marketing Platform Development

Implement secure contact collection system with explicit consent management
Enable personalized marketing material delivery based on user preferences
Ensure compliance with international data protection regulations
Improve lead conversion tracking and analytics

Core System Functionalities

Multi-channel contact submission forms with consent checkboxes
Dynamic marketing content repository with personalization engine
Automated email campaign management system
Real-time analytics dashboard for campaign performance
Consent audit trail and revocation management

Technology Stack Preferences

React.js for frontend components

Node.js with Express for backend API

MongoDB for document-based data storage

AWS for cloud infrastructure

SendGrid API for email delivery

External System Integrations

CRM system integration (e.g., Salesforce)
Marketing automation tools (e.g., HubSpot)
Analytics platforms (e.g., Google Analytics)
Identity verification services

System Quality Requirements

GDPR and CCPA compliance framework
99.9% system uptime SLA
Role-based access control (RBAC)
Data encryption at rest and in transit
Horizontal scalability for marketing campaigns

Anticipated Business Outcomes

Enhanced lead generation conversion rates through personalized content delivery while maintaining full regulatory compliance. Expected 30% improvement in marketing campaign effectiveness metrics and reduced compliance risk exposure by 70% through auditable consent management system.