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Development of Personalized Marketing Campaign Platform with Data Consent Management

innowise.com

Information technology

Business services

Advertising & marketing

Challenges in Lead Generation and Marketing Automation

Need for automated collection and management of contact information with proper data consent handling, personalized marketing material distribution, and compliance with data protection regulations while maintaining user engagement through effective lead nurturing processes.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for businesses globally

Objectives for Marketing Automation and Data Compliance

Implement automated lead capture and qualification system
Ensure GDPR/CCPA compliant data handling processes
Enable personalized marketing material delivery based on user preferences
Integrate with existing CRM and analytics platforms

Core System Functionalities

Multi-channel contact form with dynamic consent checkboxes
Automated email campaign builder with personalization engine
Contact database with segmentation capabilities
Consent management dashboard with audit trail
Marketing performance analytics dashboard

Technology Stack Preferences

React.js for frontend interface

Node.js with Express for backend services

MongoDB for document-based data storage

AWS cloud infrastructure

System Integration Requirements

CRM system integration (Salesforce/HubSpot)
Email service provider API (SendGrid/Amazon SES)
Analytics tools (Google Analytics/Mixpanel)

Non-Functional Requirements

Horizontal scalability for 10,000+ concurrent users
End-to-end data encryption with SOC 2 compliance
99.9% system availability SLA

Expected Business Impact of Marketing Automation

Projected 40% reduction in lead processing time, 25% increase in qualified lead conversion rates, and 60% improvement in marketing campaign ROI through automated personalization and compliance-driven trust building with prospects.