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Development of Personalized Marketing Campaign Platform with Contact Management System

innowise.com

Information technology

Business services

Advertising & marketing

Challenges in Contact Management and Marketing Automation

Need for automated contact collection system with GDPR-compliant consent management to improve lead generation efficiency and personalize marketing campaigns while maintaining regulatory compliance

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Key Project Goals

Implement automated contact information collection system
Develop consent management workflow for data privacy compliance
Enable personalized marketing material delivery based on user preferences
Create analytics dashboard for campaign performance tracking
Integrate with existing CRM and marketing tools

Core System Requirements

Multi-channel contact submission form with validation
Consent tracking and preference management system
Automated email campaign delivery with personalization
Marketing analytics dashboard with conversion tracking
API integrations for CRM and marketing automation tools

Technology Stack Preferences

React.js for front-end interface

Node.js with Express for backend services

MongoDB for contact data storage

AWS cloud infrastructure

SendGrid API for email delivery

System Integration Requirements

CRM system integration (e.g., Salesforce)
Marketing automation platform integration
Analytics tools (Google Analytics, Mixpanel)
Payment gateway for premium content access

Non-Functional Requirements

High availability (99.9% uptime)
GDPR and CCPA compliance
Horizontal scalability for campaign spikes
End-to-end data encryption
Multi-language support for international clients

Expected Business Impact

200% increase in qualified lead generation through automated campaigns, 60% reduction in manual data management tasks, improved marketing ROI through personalized content delivery, and enhanced compliance with data protection regulations