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Development of Personalized Marketing Campaign Platform with Contact Management System

innowise.com

Information technology

Business services

eCommerce

Challenges in Lead Generation and Marketing Automation

Need for improved lead capture mechanisms, automated marketing material distribution, and compliance with data privacy regulations while maintaining personalized client engagement at scale.

About the Client

International full-cycle software development company providing custom solutions for businesses globally

Objectives for Marketing Platform Development

Create a secure contact form system with GDPR compliance
Implement automated email campaign management
Establish integration with existing CRM infrastructure
Enhance lead nurturing through personalized content delivery

Core Platform Functionalities

Multi-field contact form with consent management
Automated email template engine
Marketing analytics dashboard
CRM system synchronization
Personalized content recommendation engine

Technology Stack Requirements

React.js

Node.js

MongoDB

AWS

GraphQL

System Integration Needs

Salesforce CRM
Mailchimp API
Google Analytics
Stripe Payment Gateway

Performance and Security Requirements

Horizontal scalability
AES-256 encryption
99.9% uptime SLA
Cross-browser compatibility
Response time under 200ms

Expected Business Impact of Marketing Platform Implementation

Projected 40% increase in qualified lead generation, 30% reduction in marketing campaign deployment time, and 25% improvement in client conversion rates through enhanced personalization and automated nurturing workflows.