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Development of Personalized Marketing Campaign Platform
  1. case
  2. Development of Personalized Marketing Campaign Platform

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Development of Personalized Marketing Campaign Platform

innowise.com
Information technology
Business services
eCommerce

Marketing Automation and Data Compliance Challenges

Inefficient collection and processing of personal data for personalized marketing campaigns, requiring improved automation, GDPR compliance, and enhanced user experience for potential clients requesting service overviews.

About the Client

International full-cycle software development company with 2000+ IT professionals specializing in delivering customized software solutions globally

Key Project Goals

  • Implement automated data collection and processing workflow
  • Ensure GDPR-compliant personal data handling
  • Enhance lead generation through personalized marketing materials
  • Improve user experience for service overview requests

Core System Requirements

  • Contact form with dynamic consent checkboxes
  • Automated email distribution system
  • Personalized marketing material generation
  • Data compliance tracking dashboard
  • Multi-language support for global reach

Technology Stack

React
Node.js
MongoDB
AWS
SendGrid API

System Integrations

  • Email marketing platforms
  • CRM systems
  • GDPR compliance tools
  • Analytics platforms

Non-Functional Requirements

  • High availability (99.9% uptime)
  • Data encryption at rest and in transit
  • Scalable cloud infrastructure
  • Multi-language support
  • Accessibility compliance (WCAG 2.1)

Business Impact Forecast

Expected 40% increase in qualified lead generation through automated personalized campaigns, 60% reduction in manual data processing efforts, and full GDPR compliance achieved within first quarter of implementation, with potential for 25% improvement in client conversion rates through enhanced user experience.

More from this Company

Development of Marketing Automation and Client Engagement Platform for Software Development Services
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Personalized Marketing Campaign and Contact Management System