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Development of Personalized Marketing Automation Platform with GDPR-Compliant Data Management

innowise.com

Information technology

Advertising & marketing

Software development

Current Marketing Process Inefficiencies

Manual handling of personalized marketing material requests leads to operational inefficiencies, potential data compliance risks, and inconsistent client engagement experiences across multiple touchpoints.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Key Project Goals

Create automated system for personalized marketing material delivery
Implement GDPR-compliant data processing workflows
Enhance client engagement through intelligent content personalization
Establish centralized contact management dashboard

Core System Requirements

Multi-channel contact form with dynamic field configuration
Automated email campaign engine with template customization
Client data management dashboard with segmentation capabilities
Compliance workflow engine for data processing agreements
Real-time submission tracking and analytics dashboard

Technology Stack Preferences

React.js for front-end development

Node.js with Express framework

MongoDB for document storage

AWS cloud infrastructure

SendGrid API for email delivery

System Integration Requirements

CRM system integration (Salesforce/HubSpot)
Marketing analytics tools (Google Analytics, Mixpanel)
Payment gateway for premium content access
Single Sign-On (SSO) providers

Non-Functional Requirements

Enterprise-grade data encryption (AES-256)
99.9% system uptime SLA
Horizontal scalability for global traffic
Sub-200ms API response times
WCAG 2.1 accessibility compliance

Expected Business Impact

Projected 40% reduction in marketing operations costs, 25% increase in lead conversion rates through personalized content, and full compliance with international data protection regulations, positioning Innowise as a leader in secure software development services.