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Development of Personalized Marketing Automation Platform with GDPR Compliance

innowise.com

Information technology

Advertising & marketing

Software development

Current Lead Capture and Marketing Challenges

Inefficient manual lead capture processes, lack of automated personalized marketing material delivery, and need for compliant data processing framework to meet evolving privacy regulations while maintaining high conversion rates.

About the Client

International full-cycle software development company with 2000+ IT professionals serving global clients

Key Project Goals

Implement automated lead capture and qualification system
Create personalized marketing content delivery mechanism
Ensure GDPR-compliant data processing workflows
Improve conversion rates through targeted communication

Core System Requirements

Multi-channel contact form with real-time validation
Dynamic content personalization engine
Automated email campaign management
Data consent tracking dashboard
Conversion analytics and reporting

Technology Stack Preferences

React.js for frontend interface

Node.js with Express backend

MongoDB for document storage

AWS cloud infrastructure

GDPR compliance frameworks

System Integration Requirements

Email marketing platforms (Mailchimp, SendGrid)
CRM systems (Salesforce, HubSpot)
Analytics tools (Google Analytics, Mixpanel)
Identity verification services

Non-Functional Requirements

99.9% system uptime SLA
Real-time data processing under 500ms latency
Role-based access control (RBAC)
Data encryption at rest and in transit
Horizontal scalability for traffic spikes

Expected Business Impact

Anticipated 40% reduction in lead processing time, 25% increase in qualified leads, and 60% improvement in marketing campaign ROI through automated personalization, while maintaining full compliance with global data protection regulations.