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Development of Personalized Marketing Automation Platform with Contact Management System

innowise.com

Information technology

Advertising & marketing

Software development

Challenges in Lead Capture and Personalized Marketing

Inefficient manual contact collection processes, lack of automated personalized marketing material delivery system, and need for GDPR-compliant data processing workflows to support business development efforts.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for businesses globally

Key Project Goals

Implement automated contact information collection system
Develop personalized marketing material delivery mechanism
Ensure compliance with data protection regulations
Improve lead conversion rates through targeted communication

Core System Requirements

Multi-channel contact form with validation
Personalized email template engine
Marketing campaign analytics dashboard
GDPR-compliant data processing workflows
Automated response triggering system

Technology Stack Preferences

React

Node.js

MongoDB

AWS

SendGrid API

System Integration Requirements

Email marketing platforms
CRM systems
Analytics tools
Payment gateways

Non-Functional Requirements

High availability (99.9% uptime)
Data encryption at rest and in transit
Horizontal scalability
Response time under 2 seconds
Compliance with ISO 27001 standards

Expected Business Impact

300% increase in lead capture efficiency, 40% improvement in marketing conversion rates, 60% reduction in manual data processing time, and full compliance with international data protection regulations, leading to enhanced client acquisition capabilities.