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Development of Personalized Marketing Automation Platform with Contact Management System

innowise.com

Information technology

Advertising & marketing

Business services

Current Marketing Inefficiencies

Lack of automated system for collecting client contacts and delivering personalized marketing materials, leading to manual processing delays, inconsistent client engagement, and missed conversion opportunities.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating software solutions for businesses worldwide

Key Project Goals

Implement automated contact collection system
Develop personalized marketing material delivery mechanism
Improve client engagement metrics by 40%
Ensure GDPR-compliant data processing workflows

Core System Requirements

Interactive contact form with validation
Dynamic marketing content personalization engine
Email campaign management dashboard
Client data analytics and reporting
CRM integration module

Technology Stack

React/Angular for frontend

Node.js with Express for backend

MongoDB/PostgreSQL for database

AWS cloud infrastructure

System Integrations

Email marketing platforms (Mailchimp/SendGrid)
CRM systems (Salesforce/Zoho)
Analytics tools (Google Analytics/Mixpanel)
Payment gateways (Stripe/PayPal)

Non-Functional Requirements

99.9% system uptime SLA
Support for 10,000+ concurrent users
End-to-end data encryption
Multi-language support (English, Spanish, German)

Expected Business Impact

Projected 35% reduction in marketing operational costs, 25% increase in lead conversion rates, and improved client retention through personalized engagement strategies, with full ROI expected within 18 months post-implementation.