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Development of Personalized Marketing Automation Platform with Contact Management and Analytics

innowise.com

Information technology

Advertising & marketing

Challenges in Marketing Automation and Contact Management

Need for an automated system to collect and process contact information, deliver personalized marketing materials, and ensure compliance with data protection regulations while maintaining high user engagement and conversion rates.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in delivering customized software solutions across multiple industries

Key Project Goals

Automate contact information collection and management
Implement personalized marketing material delivery system
Ensure GDPR and data protection compliance
Improve lead conversion rates through targeted campaigns
Integrate with existing CRM and analytics platforms

Core System Functionalities

Multi-channel contact form integration
Dynamic content personalization engine
Consent management and data compliance module
Email campaign automation with A/B testing
Real-time analytics dashboard

Technology Stack Requirements

React.js for front-end development

Node.js with Express framework

MongoDB for document storage

AWS cloud infrastructure

GDPR compliance tools

System Integration Needs

CRM systems (Salesforce, HubSpot)
Email service providers (SendGrid, Mailchimp)
Analytics platforms (Google Analytics, Mixpanel)
Payment gateways for premium content

Non-Functional Requirements

Horizontal scalability for global user base
99.9% system uptime SLA
End-to-end data encryption
Multi-language support
Responsive design for all device types

Expected Business Impact

Anticipated 40% increase in lead conversion rates through personalized marketing automation, 60% reduction in manual data management tasks, and full compliance with international data protection regulations, resulting in enhanced client trust and expanded market reach.