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Development of Personalized Marketing Automation Platform
  1. case
  2. Development of Personalized Marketing Automation Platform

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Development of Personalized Marketing Automation Platform

innowise.com
Information technology
Advertising & marketing

Current Marketing Challenges

Inefficient lead capture and personalized marketing material delivery system resulting in suboptimal client engagement and potential loss of business opportunities. Existing form submission process lacks automation and personalization capabilities.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for businesses globally

Key Project Goals

  • Implement automated lead capture and management system
  • Develop personalized marketing material delivery mechanism
  • Create seamless user data collection and processing workflow
  • Enhance client engagement through targeted content delivery

Core System Requirements

  • Multi-field contact submission form with data validation
  • Personalization engine for marketing materials
  • Automated email delivery system with tracking
  • User data management dashboard
  • Consent management and compliance tracking

Technology Stack

React.js for frontend
Node.js with Express for backend
MongoDB for database
AWS for cloud infrastructure
SendGrid for email delivery

System Integrations

  • Email marketing platform integration
  • CRM system integration
  • Analytics dashboard integration
  • GDPR compliance tools

Non-Functional Requirements

  • High-availability architecture (99.9% uptime)
  • Data encryption and security compliance (GDPR)
  • Scalable infrastructure for concurrent users
  • Fast form submission processing (<2s response time)
  • Mobile-responsive design

Expected Business Impact

Streamlined lead generation process with 40% reduction in manual data handling, improved client engagement through personalized content delivery, and enhanced conversion rates through automated marketing workflows. The solution will maintain compliance with data protection regulations while improving overall marketing campaign effectiveness.

More from this Company

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Personalized Marketing Campaign and Contact Management System