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Development of Personalized Marketing and Client Engagement Platform
  1. case
  2. Development of Personalized Marketing and Client Engagement Platform

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Development of Personalized Marketing and Client Engagement Platform

innowise.com
Information technology
Business services
eCommerce

Challenges in Client Engagement and Marketing Personalization

Need to efficiently collect and process client contact information while ensuring compliance with data privacy regulations. Requirement to deliver personalized marketing materials at scale while maintaining high conversion rates through effective client onboarding workflows.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Objectives for Marketing and Client Management System

  • Automate contact collection and consent management process
  • Implement GDPR-compliant data processing workflows
  • Enable personalized marketing material delivery based on client preferences
  • Enhance client communication channels for improved engagement

Core System Functionalities and Features

  • Multi-channel contact form with dynamic consent management
  • AI-driven marketing content personalization engine
  • Automated email campaign management system
  • Client engagement analytics dashboard
  • Secure document sharing portal

Technology Stack Requirements

Full-stack web development framework (React/Node.js)
Cloud-based infrastructure (AWS/Azure)
Marketing automation platforms (HubSpot/Pardot)
CRM integration capabilities (Salesforce/Zendesk)

System Integration Needs

  • Email service providers (SendGrid/Amazon SES)
  • Analytics tools (Google Analytics/Mixpanel)
  • Payment gateways for premium content access
  • Third-party identity verification services

Performance and Security Requirements

  • Enterprise-grade data encryption (AES-256)
  • 99.9% system availability SLA
  • Horizontal scalability for global user base
  • Real-time monitoring and alerting system
  • Compliance with ISO 27001 and GDPR standards

Expected Business Impact of Enhanced Client Engagement

Projected 40% increase in qualified lead generation through personalized marketing, 60% reduction in manual client onboarding processes, and 25% improvement in client retention rates. Compliance framework implementation will mitigate regulatory risks while enhancing client trust and brand reputation.

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