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Development of Personalized Marketing and Client Acquisition Platform
  1. case
  2. Development of Personalized Marketing and Client Acquisition Platform

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Development of Personalized Marketing and Client Acquisition Platform

innowise.com
Information technology
Advertising & marketing
eCommerce
Financial services
Health & Fitness
Media

Challenges in Client Acquisition and Personalized Marketing

Need for automated systems to capture client contacts, deliver personalized marketing materials, and streamline initial client communication while maintaining compliance with data privacy regulations. Current manual processes limit scalability and personalization capabilities.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients across multiple industries

Key Project Goals

  • Automate lead capture and qualification process
  • Implement personalized marketing material delivery system
  • Create seamless client onboarding workflow
  • Enhance portfolio visibility for potential clients

Core System Requirements

  • Interactive contact form with GDPR/CCPA compliance controls
  • Dynamic marketing content personalization engine
  • Automated email campaign system with tracking
  • Secure portfolio access portal with analytics

Technology Stack Requirements

React.js
Node.js
MongoDB
AWS Cloud Services
GraphQL

System Integration Needs

  • CRM System (Salesforce)
  • Email Marketing Platform (Mailchimp)
  • Analytics Tools (Google Analytics)

Non-Functional Requirements

  • High availability (99.9% uptime)
  • Enterprise-grade security (ISO 27001)
  • Multi-tenancy architecture
  • Real-time performance monitoring

Expected Business Impact

Projected 40% increase in qualified lead conversion rates, 60% reduction in manual marketing processes, and 25% improvement in client acquisition efficiency through automated personalization and streamlined communication workflows

More from this Company

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Personalized Marketing Campaign and Contact Management System