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Development of Marketing Materials Distribution Platform

innowise.com

Information technology

Advertising & marketing

Challenges in Marketing Material Distribution

Need for automated system to collect client contacts, manage personalized marketing material delivery, and ensure compliance with data protection regulations while improving operational efficiency in client onboarding processes

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating software solutions for businesses globally

Key Project Goals

Automate client contact collection and management
Enable personalized marketing material delivery based on client preferences
Ensure GDPR/CCPA compliance for data handling
Improve client engagement through targeted content distribution

Core System Requirements

Multi-channel contact form with data validation
Personalized content delivery engine
Consent management system with audit trail
Email tracking and analytics dashboard
Secure client database with role-based access

Technology Stack

React.js for frontend

Node.js with Express for backend

MongoDB for document storage

AWS S3 for media storage

SendGrid API for email delivery

System Integrations

CRM system integration (Salesforce/HubSpot)
Email marketing platform integration
Analytics tools (Google Analytics/Mixpanel)
Payment gateway for premium content access

Non-Functional Requirements

GDPR/CCPA compliance framework
99.9% system uptime SLA
256-bit encryption for data at rest and in transit
Horizontal scalability for 10,000+ concurrent users
Response time under 2 seconds for 95% of requests

Expected Business Impact

Projected 40% reduction in manual marketing operations costs, 25% increase in client engagement rates through personalized content delivery, and 60% improvement in data compliance audit readiness within first 6 months of implementation