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Development of Marketing Lead Capture and Management System

innowise.com

Information technology

Advertising & marketing

Business services

Lead Conversion and Marketing Optimization Challenges

Inefficient lead capture and management processes hinder personalized marketing efforts, while manual data processing creates delays in delivering targeted materials. Compliance with data privacy regulations requires automated consent management and audit trails.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Key Project Goals

Implement automated lead capture system with real-time email delivery
Create personalized marketing material distribution workflow
Ensure GDPR and privacy regulation compliance through automated consent tracking
Improve lead conversion rates through streamlined follow-up processes

Core System Requirements

Multi-channel contact form with dynamic consent checkboxes
Automated email campaign trigger based on user behavior
CRM integration for lead tracking and segmentation
Compliance dashboard for data processing audit trails
Analytics module for campaign performance tracking

Technology Stack Preferences

React.js for front-end interface

Node.js with Express for backend API

MongoDB for NoSQL database

AWS cloud infrastructure

SendGrid API for email delivery

System Integration Requirements

CRM system (Salesforce/HubSpot)
Email marketing platform
Analytics tools (Google Analytics)
Payment gateway for premium content

Non-Functional Requirements

99.9% system uptime SLA
Real-time data processing under 500ms latency
Role-based access control (RBAC)
Automated data encryption at rest and in transit
Horizontal scalability for traffic spikes

Expected Business Impact

Projected 40% increase in lead conversion rates through automated personalized content delivery, 60% reduction in manual data processing efforts, and full compliance with global data privacy regulations. Enhanced ability to track marketing ROI through integrated analytics will improve campaign optimization.