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Development of Marketing Lead Capture and Information Distribution System

innowise.com

Information technology

Business services

Advertising & marketing

Challenges in Lead Capture and Marketing Automation

Inefficient manual processes for capturing potential client contacts, lack of personalized marketing material distribution, and difficulty tracking engagement metrics for targeted campaigns

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating software solutions for global clients

Key Goals for System Development

Implement automated lead capture mechanism with GDPR-compliant consent management
Create personalized marketing material delivery system based on user preferences
Establish real-time analytics for campaign performance tracking
Improve client onboarding efficiency through automated information distribution

Core Functional Requirements

Contact form with multi-field data collection and consent checkboxes
Dynamic email template engine for personalized content delivery
Automated email distribution workflow with scheduling capabilities
Analytics dashboard with conversion tracking and engagement metrics
Multi-language support for international client base

Technology Stack Preferences

React.js

Node.js

MongoDB

AWS Cloud Services

System Integration Requirements

Email delivery services (SendGrid/Amazon SES)
Google Analytics for tracking
CRM system (Salesforce/HubSpot)
Payment gateway for premium content access

Non-Functional Requirements

High availability (99.9% uptime SLA)
Data encryption for GDPR compliance
Horizontal scalability for campaign spikes
Responsive design for multi-device compatibility

Expected Business Impact

Projected 40% reduction in lead response time, 25% increase in qualified lead conversion rates, and 60% improvement in marketing campaign ROI through automated personalization and analytics-driven optimization