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Development of Marketing Automation and Contact Management System

innowise.com

Information technology

The Challenge

Inefficient manual processes for collecting client contacts, managing data privacy consent, and delivering personalized marketing materials at scale, leading to potential compliance risks and missed engagement opportunities.

About the Client

International full-cycle software development company providing custom solutions for businesses globally

Project Objectives

Implement automated contact collection and segmentation system
Ensure GDPR-compliant data processing workflows
Enable personalized marketing material delivery through email automation
Improve lead conversion tracking and analytics capabilities

Key Features Delivered

Multi-channel contact form with validation
Consent management dashboard with audit trail
Email template builder with personalization tags
Campaign performance analytics dashboard
Automated follow-up sequence engine

Technology Stack

React.js for frontend interface

Node.js with Express for backend API

MongoDB for document-based data storage

AWS Lambda for serverless automation

Integrations

Email service provider API (SendGrid/Mailchimp)
CRM system integration (Salesforce HubSpot)
Google Analytics 4 tracking

Non-Functional Requirements

HIPAA/GDPR compliance certification
99.9% system uptime SLA
Support for 10,000+ concurrent form submissions
End-to-end data encryption

Project Impact

Projected 40% reduction in manual marketing operations time, 25% increase in qualified lead generation, and 60% improvement in campaign response tracking accuracy within first 6 months of implementation.