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Development of Marketing Automation and Client Engagement Platform
  1. case
  2. Development of Marketing Automation and Client Engagement Platform

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Development of Marketing Automation and Client Engagement Platform

innowise.com
Information technology
Business services
eCommerce

Current Lead Management Inefficiencies

Manual handling of client contact requests leads to delayed follow-ups, lack of personalized marketing automation creates inconsistent client engagement, and insufficient data processing capabilities hinder targeted campaign effectiveness.

About the Client

International full-cycle software development company providing custom solutions for businesses globally

Key Project Goals

  • Streamline lead capture and management processes
  • Implement automated personalized marketing workflows
  • Enhance client data processing and segmentation capabilities
  • Improve marketing campaign tracking and analytics

Core System Requirements

  • Multi-channel contact form integration
  • GDPR-compliant data processing workflows
  • Personalized email campaign builder
  • Client engagement analytics dashboard
  • Automated lead scoring system

Technology Stack Preferences

React.js
Node.js
MongoDB
AWS Cloud Services
SendGrid API

System Integration Needs

  • HubSpot CRM
  • Google Analytics 4
  • Mailchimp
  • Stripe Payment Gateway

Performance and Security Requirements

  • 99.9% system availability SLA
  • End-to-end data encryption
  • Horizontal scalability for 10x traffic growth
  • Real-time analytics processing
  • Compliance with ISO 27001 standards

Business Impact Projections

Expected 40% reduction in lead response time, 25% increase in qualified lead conversion rates, and 60% improvement in marketing campaign ROI through enhanced personalization and data-driven decision making.

More from this Company

Development of Marketing Automation and Client Engagement Platform for Software Development Services
Development of Personalized Marketing Automation Platform with Lead Capture Functionality
Implementation of Personalized Marketing Automation System with GDPR-Compliant Contact Management
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Personalized Marketing Campaign and Contact Management System