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Development of Marketing Automation and Client Engagement Platform

innowise.com

Information technology

Business services

Advertising & marketing

Challenges in Client Acquisition and Marketing Efficiency

Current manual processes for collecting client contacts and distributing marketing materials lead to delays, potential data privacy compliance risks, and limited personalization capabilities. The need for automated workflows to improve lead conversion rates and ensure GDPR compliance.

About the Client

International full-cycle software development company with 2000+ IT professionals serving global clients

Goals for Marketing Automation Platform

Automate client contact collection and follow-up processes
Implement secure data handling compliant with GDPR regulations
Enable personalized marketing material delivery based on user behavior
Improve lead conversion rates through targeted engagement

Core System Functionalities

Interactive contact form with real-time validation
Data privacy compliance management dashboard
Personalized email workflow engine
Analytics and reporting for campaign performance

Technology Stack Requirements

React.js

Node.js

MongoDB

AWS

System Integration Needs

Email delivery services (SendGrid)
CRM system (Salesforce)
Analytics tools (Google Analytics)

Performance and Security Requirements

GDPR-compliant data encryption
99.9% system uptime SLA
Scalable cloud infrastructure

Expected Business Impact

Projected 40% reduction in lead response time, 25% increase in marketing campaign conversion rates, and 60% decrease in manual data handling tasks. Enhanced client trust through improved data security compliance and personalized engagement.