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Development of Marketing Automation and Client Engagement Platform

innowise.com

Information technology

Business services

Advertising & marketing

Challenges in Client Acquisition and Engagement

Need to streamline contact collection processes, personalize marketing material distribution, and improve client engagement metrics while maintaining compliance with data privacy regulations. Current manual processes limit scalability and campaign effectiveness tracking.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating software solutions for global clients

Key Objectives for Marketing Platform Development

Automate contact collection and segmentation process
Implement personalized marketing material delivery system
Enhance client engagement through targeted communication
Integrate with existing CRM and analytics systems

Core Platform Functionalities

Multi-language contact form with GDPR-compliant consent management
Email campaign automation with personalization engine
Real-time engagement analytics dashboard
CRM integration for client data synchronization
Automated follow-up workflow system

Technology Stack Requirements

React

Node.js

MongoDB

AWS

SendGrid API

System Integration Needs

CRM system (e.g., Salesforce)
Email delivery services
Analytics platforms

Performance and Security Requirements

Scalable architecture for 10k+ concurrent users
Enterprise-grade data encryption and access controls
99.9% system uptime SLA
Cross-browser compatibility (Chrome, Firefox, Safari)

Expected Business Impact

200% increase in qualified lead generation through automated nurturing, 40% reduction in marketing campaign execution time, improved client retention rates through personalized engagement, and 30% higher conversion rates from targeted material distribution