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Development of Marketing Automation and Client Engagement Platform

innowise.com

Information technology

Business services

Current Lead Capture and Marketing Inefficiencies

Ineffective client contact collection process, lack of personalized marketing automation, and missed opportunities for targeted campaign distribution due to manual data processing workflows

About the Client

International full-cycle software development company with 2000+ IT professionals, established in 2007

Key Project Goals

Implement automated lead capture system with GDPR compliance
Develop personalized marketing material delivery mechanism
Create centralized client engagement tracking dashboard
Improve conversion rates through targeted communication

Core System Functionalities

Multi-channel contact form with consent management
Dynamic marketing content personalization engine
Email campaign automation with A/B testing
Real-time client engagement analytics dashboard
CRM integration for lead nurturing workflows

Technology Stack Requirements

React.js for front-end interface

Node.js with Express for backend services

MongoDB for NoSQL data storage

AWS cloud infrastructure

SendGrid API for email delivery

System Integration Needs

Mailchimp API for marketing automation
Salesforce CRM integration
Google Analytics 4 tracking
Stripe payment gateway for premium content access

Performance and Security Requirements

99.9% system availability SLA
ISO 27001 information security compliance
Real-time data processing under 200ms latency
Horizontal scalability for 10x traffic growth
GDPR-compliant data encryption at rest and in transit

Expected Business Outcomes

Projected 40% increase in qualified lead conversion rates, 60% reduction in manual marketing operations time, and 25% improvement in client retention metrics through automated personalized engagement. Platform scalability will support 500,000+ monthly active users with consistent performance.