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Development of Marketing Automation and Client Engagement Platform

innowise.com

Information technology

Advertising & marketing

eCommerce

Financial services

Health & Fitness

Current Lead Capture and Marketing Inefficiencies

Existing contact collection process lacks automation and personalized engagement capabilities, resulting in missed business development opportunities and inefficient client onboarding workflows.

About the Client

International full-cycle software development company specializing in creating customized IT solutions for global enterprises

Platform Development Goals

Implement automated lead capture and nurturing system
Enable personalized marketing material delivery based on user preferences
Streamline client onboarding through integrated data processing workflows
Ensure GDPR-compliant data handling and consent management

Core System Capabilities

Interactive contact forms with dynamic consent management
Email marketing automation with template customization
Client segmentation and personalized content delivery engine
Analytics dashboard for campaign performance tracking
CRM integration for lead management

Technology Stack Requirements

React.js

Node.js

MongoDB

AWS Cloud Services

SendGrid API

System Integration Needs

Salesforce CRM
Google Analytics
Payment Processing Gateway
Single Sign-On (SSO)

Operational Requirements

High-availability architecture (99.9% uptime)
Enterprise-grade data encryption
Horizontal scalability for global users
Multi-language support
WCAG 2.1 accessibility compliance

Business Value Projections

Expected 40% reduction in lead processing time, 25% increase in qualified lead conversion rates, and 60% improvement in marketing campaign ROI through automated personalization and streamlined client engagement workflows.