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Development of Marketing Automation and Client Engagement Platform
  1. case
  2. Development of Marketing Automation and Client Engagement Platform

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Development of Marketing Automation and Client Engagement Platform

innowise.com
Information technology
Business services
eCommerce

Current Lead Management Inefficiencies

Manual handling of marketing materials distribution and contact management leads to inconsistent personalization, potential client data silos, and missed follow-up opportunities through their current form-based lead capture system.

About the Client

International full-cycle software development company serving enterprise clients across multiple industries

Digital Transformation Goals

  • Implement automated personalized marketing material delivery
  • Create centralized client engagement tracking system
  • Improve lead qualification and nurturing processes
  • Ensure GDPR-compliant data handling workflows

Core System Capabilities

  • Dynamic contact form with consent management
  • Personalized content delivery engine
  • Multi-channel campaign tracking dashboard
  • CRM integration module
  • Automated follow-up workflow engine

Technology Stack Requirements

React
Node.js
MongoDB
AWS
SendGrid

System Integration Needs

  • Salesforce CRM
  • Google Analytics
  • Mailchimp
  • Zendesk

Operational Requirements

  • 99.9% system availability
  • Role-based access control
  • Real-time analytics processing
  • Data encryption at rest/transit
  • Horizontal scalability

Business Value Projections

Expected 40% reduction in lead response time, 25% increase in qualified leads conversion, and 60% improvement in marketing campaign ROI through automated personalization and centralized client engagement tracking.

More from this Company

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Personalized Marketing Campaign and Contact Management System