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Development of Lead Generation and Marketing Automation Platform

innowise.com

Information technology

Advertising & marketing

Business services

Current Lead Capture and Marketing Challenges

Inefficient manual handling of lead generation through contact forms, lack of automated personalized marketing material delivery, and compliance risks with personal data processing regulations. Difficulty tracking engagement metrics and nurturing leads through the sales funnel.

About the Client

International full-cycle software development company with 2000+ IT professionals specializing in enterprise solutions and custom software development

Key Project Goals

Automate lead capture and qualification process
Implement GDPR-compliant data handling workflows
Enable personalized marketing material delivery based on user preferences
Integrate analytics for tracking lead engagement and conversion rates
Streamline communication between sales and marketing teams

Core System Functionalities

Multi-step contact form with dynamic field validation
Consent management system with audit trail
Email template engine with personalization tags
CRM integration for lead scoring and tracking
Analytics dashboard with conversion metrics
Document management system for marketing materials

Technology Stack Requirements

React.js for frontend interface

Node.js with Express for backend API

MongoDB for document storage

AWS SES for email delivery

Google Analytics 4 integration

CRM API integrations (Salesforce/HubSpot)

System Integration Needs

CRM platform integration
Email verification service
Document conversion API (PDF generation)
Single sign-on authentication
Marketing analytics tools

Non-Functional Requirements

ISO 27001 certified security framework
99.9% system uptime SLA
Support for 10,000 concurrent form submissions
Response time under 2 seconds for 95% of requests
WCAG 2.1 accessibility compliance

Expected Business Impact

Projected 40% reduction in lead processing time, 25% increase in qualified lead conversion rates, and 60% improvement in marketing campaign ROI through automated personalization. Compliance automation expected to reduce data handling risks by 70% while supporting 3x growth in lead volume capacity.