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Development of Lead Generation and Marketing Automation Platform

innowise.com

Information technology

Business services

Advertising & marketing

Challenges in Lead Capture and Marketing Personalization

Current lead generation process relies on manual form submissions with limited automation, lacks personalized marketing capabilities, and requires improved tracking of prospect engagement metrics. The need for GDPR-compliant data handling and multi-language support hinders effective global outreach.

About the Client

International full-cycle software development company providing IT solutions and marketing services to enterprises globally

Key Goals for Marketing Platform Enhancement

Implement automated lead capture and nurturing workflows
Enable personalized marketing material delivery based on user behavior
Centralize contact management with consent tracking
Improve campaign performance analytics and reporting

Core Platform Functionalities

Multi-language contact form builder with conditional fields
Email campaign automation with A/B testing
User behavior tracking and segmentation engine
GDPR consent management dashboard
Real-time analytics with customizable KPIs

Technology Stack Requirements

React

Node.js

MongoDB

AWS Lambda

SendGrid API

System Integration Needs

CRM system (Salesforce/HubSpot)
Email service providers
Google Analytics 4
Payment gateway for premium content
Third-party identity verification services

Operational Requirements

Horizontal scalability for global traffic spikes
99.9% system availability SLA
End-to-end data encryption
Sub-200ms response time for form submissions
Compliance with ISO 27001 standards

Expected Business Outcomes

Projected 40% increase in qualified lead conversion rates through automated nurturing, 60% reduction in manual marketing tasks, and 25% improvement in campaign ROI through data-driven personalization. Enhanced compliance capabilities will reduce regulatory risks while expanding market reach across 15+ language regions.