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Development of Lead Capture and Marketing Automation System
  1. case
  2. Development of Lead Capture and Marketing Automation System

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Development of Lead Capture and Marketing Automation System

innowise.com
Information technology
Advertising & marketing
Business services

Current Lead Management Challenges

Inefficient lead capture and management processes result in missed business opportunities, lack of personalized marketing automation capabilities, and suboptimal conversion rates due to manual data handling and fragmented customer communication channels.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in delivering customized software solutions across multiple industries

Key Project Goals

  • Implement automated lead capture system with real-time data processing
  • Develop personalized marketing automation workflows
  • Create centralized customer data management platform
  • Ensure GDPR-compliant data handling processes

Core System Requirements

  • Multi-channel lead capture forms with validation
  • Customer data segmentation engine
  • Email marketing automation with personalization
  • Consent management and compliance tracking
  • Analytics dashboard with conversion metrics

Technology Stack Preferences

React
Node.js
MongoDB
AWS
SendGrid API

System Integration Requirements

  • CRM system integration
  • Email service providers
  • Analytics platforms
  • Payment gateways

Non-Functional Requirements

  • Horizontal scalability
  • 99.9% uptime SLA
  • End-to-end encryption
  • Multi-tenancy support
  • API rate limiting

Expected Business Impact

Projected 40% improvement in lead conversion rates through automated nurturing workflows, 60% reduction in manual data handling tasks, and 25% increase in marketing campaign ROI through personalized content delivery while maintaining full compliance with data protection regulations.

More from this Company

Development of Marketing Automation and Client Engagement Platform for Software Development Services
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Implementation of Personalized Marketing Automation System with GDPR-Compliant Contact Management
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Personalized Marketing Campaign and Contact Management System