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Development of Contact Management and Personalized Marketing System

innowise.com

Information technology

Business services

Client Challenge in Lead Capture and Marketing Automation

Need to efficiently collect and process client contact information while ensuring compliance with data privacy regulations, and to automate delivery of personalized marketing materials without manual intervention.

About the Client

International full-cycle software development company providing services to enterprises and professionals globally

Key Project Goals

Implement automated contact collection and email distribution system
Ensure GDPR-compliant data processing workflows
Enable personalized marketing material delivery based on user preferences
Improve lead conversion tracking and analytics

Core System Requirements

Multi-field contact form with validation
Secure data storage and encryption
Automated email response system
User preference tracking for personalization
Admin dashboard for campaign management

Technology Stack Preferences

React.js for frontend

Node.js with Express for backend

PostgreSQL for database

AWS cloud infrastructure

SendGrid API for email delivery

System Integration Needs

Email marketing platform integration
CRM system synchronization
Analytics dashboard (Google Analytics)
Payment gateway for premium content

Performance and Security Requirements

GDPR and CCPA compliance
99.9% system uptime SLA
256-bit encryption for data at rest/transit
Horizontal scalability for traffic spikes
Real-time monitoring and alerts

Expected Business Outcomes

Anticipated 40% reduction in manual lead processing time, 25% increase in qualified lead conversion rates through personalized content, and full compliance with international data protection regulations, reducing legal risk exposure by 60%.