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Development of Contact Management and Personalized Marketing Automation System
  1. case
  2. Development of Contact Management and Personalized Marketing Automation System

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Development of Contact Management and Personalized Marketing Automation System

innowise.com
Information technology
Advertising & marketing
Software development

Current Contact Management Challenges

Inefficient manual processes for collecting and processing client contacts through marketing forms, lack of automated personalized marketing material delivery, and compliance challenges with personal data processing requirements. Existing systems fail to provide seamless integration with CRM platforms and marketing tools.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Key Project Goals

  • Implement automated contact collection and data processing workflows
  • Develop personalized marketing material delivery system
  • Ensure GDPR/CCPA compliance for data handling
  • Integrate with existing CRM and marketing platforms
  • Improve lead conversion rates through targeted communication

Core System Requirements

  • Multi-channel contact form with validation
  • Consent management and data processing workflows
  • Personalized content delivery engine
  • Marketing analytics dashboard
  • API integrations with CRM systems

Technology Stack Preferences

React.js for frontend
Node.js with Express for backend
MongoDB for database
AWS cloud infrastructure
SendGrid for email delivery

Required System Integrations

  • HubSpot CRM integration
  • Google Analytics tracking
  • Payment gateway for premium content
  • Marketing automation platforms

Non-Functional Requirements

  • Enterprise-grade data encryption
  • 99.9% system uptime SLA
  • Scalable architecture for 10k+ concurrent users
  • Sub-200ms API response times
  • Automated compliance audit logging

Expected Business Impact

Projected 40% reduction in manual data processing time, 25% increase in qualified lead generation, and 60% improvement in marketing campaign personalization efficiency. Compliance automation expected to reduce legal risk by 80% while maintaining 95%+ data processing accuracy.

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Personalized Marketing Campaign and Contact Management System