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Development of Contact Management and Marketing Automation System

innowise.com

Information technology

Business services

Advertising & marketing

Current Challenges in Lead Generation and Marketing Automation

Need for automated contact collection, personalized marketing material distribution, and compliance management with GDPR/CCPA regulations while maintaining high conversion rates through effective lead nurturing

About the Client

International full-cycle software development company with 2000+ IT professionals specializing in creating customized software solutions for global clients

Key Project Goals

Implement automated contact information collection system
Develop consent management framework for data privacy compliance
Create personalized marketing material delivery mechanism
Establish analytics dashboard for campaign performance tracking

Core System Functionalities

Multi-channel contact form with dynamic field configuration
Consent tracking and data privacy compliance module
Email campaign builder with personalization templates
Automated drip campaign scheduling system
Real-time analytics dashboard with conversion tracking

Technology Stack Requirements

React.js for front-end interface

Node.js with Express for backend services

MongoDB for document-based data storage

AWS cloud infrastructure

GraphQL API integration

External System Integrations

Email service providers (SendGrid/Amazon SES)
CRM platforms (Salesforce/HubSpot)
Analytics tools (Google Analytics/Mixpanel)
Payment gateways for premium content access

Non-Functional Requirements

Enterprise-grade data encryption (AES-256)
99.9% system uptime SLA
Horizontal scalability for 10M+ monthly contacts
Sub-200ms API response times
Role-based access control (RBAC)

Expected Business Impact

Anticipated 40% reduction in lead conversion time through automated nurturing, 60% improvement in marketing campaign ROI via personalized content delivery, and 100% compliance with global data privacy regulations, resulting in enhanced client trust and increased software development contract acquisition rates