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Development of Contact Management and Marketing Automation System

innowise.com

Information technology

Advertising & marketing

Business services

Challenges in Contact Management and Marketing Personalization

Inefficient manual handling of contact submissions leads to delayed responses and missed business opportunities. Lack of automated systems for personalized marketing material distribution while maintaining compliance with data protection regulations.

About the Client

International full-cycle software development company specializing in delivering tailored IT solutions for businesses globally

Key Project Goals

Automate contact information collection and management process
Implement GDPR-compliant data handling procedures
Enable personalized marketing material distribution
Improve lead conversion through timely follow-up mechanisms

Core System Functionalities

Multi-channel contact form with validation
Automated email response system
Lead scoring and segmentation dashboard
Consent management module
Marketing campaign analytics

Technology Stack Preferences

React

Node.js

MongoDB

AWS

Required System Integrations

CRM system (Salesforce/HubSpot)
Email service provider (SendGrid)
Analytics platform (Google Analytics)
Payment gateway (Stripe)

Non-Functional Requirements

High availability (99.9% uptime)
Data encryption at rest and in transit
Horizontal scalability for traffic spikes
Compliance with GDPR and ISO 27001

Expected Business Impact

Projected 40% reduction in lead response time, 25% increase in qualified lead conversion rates, and 60% improvement in marketing campaign ROI through automated personalization and streamlined contact management processes.