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Development of Contact Management and Marketing Automation System

innowise.com

Information technology

Advertising & marketing

Business services

Current Contact Management Challenges

Need for automated contact collection, personalized marketing material distribution, and GDPR-compliant data processing. Existing manual processes create delays in follow-up and limit personalized communication at scale.

About the Client

International full-cycle software development company with 2000+ IT professionals

Key Project Goals

Implement automated contact information collection system
Develop personalized marketing material delivery workflow
Ensure compliance with data protection regulations
Improve lead conversion tracking capabilities

Core System Requirements

Multi-channel contact form with validation
Marketing material customization engine
Automated email distribution system
Consent management dashboard
Submission tracking and analytics

Technology Stack Preferences

React

Node.js

MongoDB

AWS

SendGrid

System Integration Requirements

CRM system
Email marketing platform
Analytics tools
Payment gateway

Non-Functional Requirements

GDPR compliance
High-availability architecture
Data encryption
Scalable cloud infrastructure
Real-time analytics dashboard

Expected Business Impact

200% increase in lead processing efficiency, 40% improvement in marketing personalization effectiveness, and 99.9% system uptime guarantee through cloud-based architecture. Compliance framework will reduce legal risks by 75%.