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Development of Contact Management and Marketing Automation System

innowise.com

Information technology

Advertising & marketing

Challenges in Contact Collection and Marketing Material Distribution

Current manual processes for collecting client contacts and distributing marketing materials lead to inefficiencies, potential compliance risks with data processing, and missed opportunities for personalized marketing campaigns.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for businesses globally

Key Goals for the New System

Automate contact collection and consent management process
Ensure compliance with data protection regulations (GDPR/CCPA)
Enable personalized marketing material distribution
Improve lead conversion rates through targeted email campaigns

Core System Functionalities

Interactive contact form with dynamic consent checkboxes
Automated email workflow engine for personalized content delivery
Compliance management dashboard with audit trails
Marketing analytics and campaign performance tracking

Technology Stack Requirements

React.js for front-end interface

Node.js with Express for backend services

MongoDB for document-based data storage

AWS SES for email delivery infrastructure

System Integration Needs

CRM system integration (Salesforce/HubSpot)
Marketing analytics tools (Google Analytics)
Third-party email verification services

Non-Functional Requirements

Enterprise-grade data encryption (AES-256)
Horizontal scalability for 100k+ monthly email sends
99.9% system uptime SLA
Multi-tenancy architecture for client isolation

Expected Business Outcomes

Implementation of this system is projected to reduce manual data processing efforts by 70%, increase marketing campaign conversion rates by 40%, and ensure 100% compliance with global data protection regulations, while reducing email delivery latency to under 2 seconds.