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Development of Contact Management and Marketing Automation System

innowise.com

Information technology

Advertising & marketing

Business services

Challenges in Lead Generation and Marketing Compliance

Inefficient manual contact collection processes, lack of automated consent management for data processing, and need for personalized marketing material delivery systems that comply with data protection regulations.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for businesses globally.

Key Project Goals

Implement automated contact information collection system
Develop GDPR-compliant consent management functionality
Create personalized marketing material delivery workflow
Establish real-time submission confirmation system
Improve lead tracking and analytics capabilities

Core System Requirements

Multi-field contact submission form with validation
Dynamic consent management checkbox system
Automated email response engine with template customization
Submission tracking and analytics dashboard
Marketing material categorization and tagging system

Technology Stack

React.js for frontend interface

Node.js with Express for backend services

MongoDB for document-based data storage

AWS SES for email delivery

Stripe for potential payment integration

System Integrations

Google Analytics for tracking
Mailchimp API for email marketing
HubSpot CRM for lead management
reCAPTCHA for form security

Non-Functional Requirements

ISO 27001 data security compliance
99.9% system uptime SLA
Sub-200ms form submission response time
Horizontal scalability for 10x traffic growth
Multi-region data storage compliance

Expected Business Impact

Projected 40% increase in qualified lead conversion through personalized marketing automation, 60% reduction in manual data processing efforts, and full compliance with global data protection regulations enabling expanded market reach.