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Development of Consent-Driven Marketing Automation Platform

innowise.com

Information technology

Advertising & marketing

Challenges in Data Compliance and Marketing Workflow Efficiency

Need to streamline collection and processing of user consent for marketing materials while maintaining compliance with data protection regulations. Current manual processes create delays in delivering personalized content and hinder tracking of marketing campaign effectiveness.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for businesses globally

Key Goals for Marketing Platform Development

Implement automated consent management system with regulatory compliance
Create efficient workflow for personalized marketing material distribution
Develop real-time tracking and analytics for campaign performance
Enhance user experience through seamless data collection interface

Core System Capabilities

GDPR-compliant consent collection forms
Email marketing automation engine
User preference management dashboard
Campaign performance analytics dashboard
Multi-language content delivery system

Technology Stack Requirements

React.js for front-end interface

Node.js with Express for backend services

MongoDB for document-based data storage

AWS cloud infrastructure

SendGrid API for email delivery

System Integration Needs

CRM system integration (e.g., Salesforce)
Marketing analytics tools (Google Analytics)
Payment gateway for premium content access
Third-party data validation services

Operational and Security Requirements

Enterprise-grade data encryption (AES-256)
99.9% system uptime SLA
Real-time data processing capabilities
Role-based access control (RBAC)
Automated compliance reporting framework

Anticipated Business Outcomes

Implementation of this platform is expected to reduce marketing material delivery time by 60%, increase campaign conversion rates through personalized content, ensure 100% compliance with global data regulations, and provide actionable insights through comprehensive analytics, ultimately enhancing client acquisition and retention metrics.