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Development of Client Engagement and Marketing Automation Platform

innowise.com

Information technology

Business services

eCommerce

Current Challenges in Client Engagement

Inefficient lead capture and marketing material distribution processes, lack of centralized client data management, and limited capabilities for personalized marketing automation at scale.

About the Client

International full-cycle software development company serving enterprise clients across multiple industries

Key Project Goals

Implement automated client contact collection system
Create centralized marketing materials repository
Enable personalized content delivery based on client preferences
Ensure GDPR-compliant data processing workflows

Core System Requirements

Interactive contact form with dynamic field validation
Role-based content management system for marketing materials
Personalization engine with preference-based filtering
Automated email campaign builder with analytics
Client data tracking and consent management dashboard

Technology Stack

React.js for frontend interface

Node.js with Express for backend services

MongoDB for document storage

AWS cloud infrastructure

External System Integrations

Email delivery services (SendGrid)
CRM system integration (Salesforce)
Analytics platforms (Google Analytics)
Payment gateway for premium content access

Non-Functional Requirements

Enterprise-grade data encryption (GDPR compliance)
Horizontal scaling for global user base
99.9% system availability SLA
Real-time analytics dashboard performance

Expected Business Outcomes

Projected 40% reduction in manual lead processing time, 25% increase in qualified lead conversion rates through personalized content delivery, and enhanced client satisfaction scores through improved engagement tracking and reporting capabilities.