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Development of Client Acquisition and Marketing Automation Platform

innowise.com

Information technology

Business services

Software development

Client Acquisition and Marketing Challenges

Inefficient lead capture processes, lack of personalized marketing automation, inconsistent client data management, and difficulty tracking ROI on marketing campaigns. Existing systems fail to provide a unified platform for managing client interactions and targeted marketing efforts.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in delivering customized software solutions for enterprise clients across multiple industries

Key Project Goals

Automate lead capture and qualification processes
Implement personalized marketing automation workflows
Centralize client data management and analytics
Improve marketing campaign ROI tracking and optimization

Core System Functionalities

Multi-channel contact form integration with automated validation
Email marketing automation with personalization capabilities
Client interaction tracking and analytics dashboard
CRM integration for lead management
Campaign performance reporting with ROI metrics

Technology Stack Requirements

React.js

Node.js

MongoDB

AWS Cloud Services

GraphQL

System Integration Needs

Existing CRM system
Email service providers
Analytics tools
Payment gateways

Non-Functional Requirements

Horizontal scalability for global operations
Enterprise-grade data security (GDPR compliance)
99.9% system availability SLA
Cross-platform compatibility

Expected Business Impact

Projected 40% reduction in lead processing time, 25% increase in qualified lead conversion rates, and 30% improvement in marketing campaign efficiency. Unified data management will enable data-driven decision making and personalized client engagement strategies.