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Development of Automated Lead Capture and Marketing Compliance System

innowise.com

Information technology

Advertising & marketing

Business services

Current Lead Management Challenges

Inefficient manual lead capture process through contact forms leads to potential data compliance risks and missed marketing personalization opportunities. Existing system lacks automated workflow integration for consent management and personalized content delivery.

About the Client

International full-cycle software development company specializing in enterprise solutions for global clients

Key Project Goals

Implement automated lead capture system with real-time email verification
Ensure GDPR/CCPA compliance through dynamic consent management
Enable personalized marketing material delivery based on user profile
Integrate with existing CRM for seamless lead nurturing

Core System Requirements

Interactive contact form with conditional fields
Real-time data validation and enrichment
Consent tracking dashboard
Automated email campaign trigger system
Multi-language support for international clients

Technology Stack

React.js for front-end interface

Node.js with Express for backend services

MongoDB for document storage

AWS Lambda for serverless processing

SendGrid API for email delivery

System Integrations

HubSpot CRM integration
Google Analytics 4 tracking
Stripe payment gateway for premium content
LinkedIn API for professional profile enrichment

Performance Requirements

99.9% system uptime SLA
Sub-200ms form submission response time
Enterprise-grade data encryption
Horizontal scalability for 10x traffic spikes

Expected Business Outcomes

Projected 40% reduction in lead processing time, 25% increase in qualified lead conversion rates, and full regulatory compliance achieved within first quarter of deployment. Enhanced marketing personalization expected to improve client engagement metrics by 35%.