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Development of Automated Lead Capture and Compliance Management System

innowise.com

Information technology

Advertising & marketing

eCommerce

Current Lead Management Challenges

Inefficient manual lead capture process, lack of automated consent management for data processing compliance, and absence of integrated email campaign tracking systems leading to potential GDPR violations and missed marketing opportunities

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Key Project Goals

Implement automated contact collection workflow
Ensure GDPR-compliant data processing mechanisms
Create integrated email campaign management system
Improve lead conversion tracking capabilities

Core System Requirements

Interactive contact form with real-time validation
Consent management dashboard with audit trail
Automated email campaign trigger system
Multi-channel lead source tracking
Compliance document generation module

Technology Stack Requirements

React.js for frontend interface

Node.js with Express for backend services

MongoDB for document storage

AWS Lambda for serverless functions

SendGrid API integration

System Integration Needs

CRM system (Salesforce/HubSpot)
Email marketing platforms
Analytics tools (Google Analytics)
Payment gateway for premium content

Performance and Security Requirements

99.9% system uptime SLA
End-to-end data encryption
Multi-tenancy architecture support
Real-time analytics dashboard
Role-based access control (RBAC)

Expected Business Outcomes

Projected 40% reduction in lead processing time, 100% GDPR compliance assurance, 25% increase in qualified lead conversion rates, and 50% reduction in manual administrative tasks related to marketing campaigns