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Development of Automated Contact Management and Marketing Personalization Platform

innowise.com

Information technology

Business services

Advertising & marketing

Current Lead Management Inefficiencies

Manual handling of contact form submissions leads to delayed follow-ups. Lack of automated consent management for GDPR compliance. Inability to deliver personalized marketing materials at scale. Limited tracking of marketing campaign effectiveness.

About the Client

International full-cycle software development company with 2000+ IT professionals, providing custom software solutions for enterprise clients globally

Digital Transformation Goals

Automate contact form submission processing and email response workflows
Implement compliant data handling with automated consent management
Enable personalized marketing material delivery based on user profile
Establish real-time analytics for campaign performance tracking

Core System Capabilities

Multi-channel contact form builder with dynamic fields
Automated email workflow engine for personalized content delivery
GDPR-compliant consent tracking and data management
CRM integration for lead scoring and follow-up automation
Marketing analytics dashboard with conversion tracking

Technology Stack Requirements

React.js for front-end interface

Node.js with Express for backend services

MongoDB for flexible data storage

AWS Lambda for serverless processing

SendGrid API for email delivery

System Integration Needs

HubSpot CRM integration
Google Analytics 4 API
Stripe for payment processing
Twilio for SMS notifications

Operational Requirements

99.9% system uptime SLA
HIPAA/GDPR compliance framework
Horizontal scalability for 100k+ monthly submissions
Response time under 200ms for 95% of API calls
Role-based access control (RBAC) system

Business Value Projections

Expected 40% reduction in lead response time, 25% increase in qualified lead conversion rates, and 60% decrease in manual data management tasks. Compliance automation projected to reduce legal risk exposure by 75% while improving marketing ROI through personalized content delivery.