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Development of Automated Contact Collection and Marketing Material Distribution System

innowise.com

Information technology

Advertising & marketing

Business services

Current Lead Capture and Marketing Workflow Inefficiencies

Existing manual processes for collecting client contacts through website forms create delays in delivering personalized marketing materials. Challenges include inconsistent user consent tracking, delayed email distribution, and limited analytics capabilities for measuring campaign effectiveness.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for enterprise clients across multiple industries

Digital Transformation Goals for Client Engagement

Automate contact collection and marketing material delivery process
Ensure GDPR-compliant data handling workflows
Implement real-time analytics for campaign performance tracking
Enhance user experience through responsive form interface

Core System Capabilities

Multi-field contact submission form with dynamic validation
Consent management system with audit trail
Automated email template engine with personalization tags
Campaign performance dashboard with conversion metrics
CRM integration for lead nurturing workflows

Technology Stack Requirements

React.js for front-end interface

Node.js with Express for backend services

MongoDB for document storage

AWS Lambda for serverless email processing

SendGrid API for email delivery

System Integration Needs

Google Analytics 4 for tracking
Salesforce CRM for lead management
Stripe for payment processing (if required)
Cloudflare for DDoS protection

Operational Requirements

99.9% system uptime SLA
Sub-200ms API response times
End-to-end encryption for data at rest/motion
Horizontal scalability for 10x traffic spikes
WCAG 2.1 accessibility compliance

Expected Business Outcomes

Projected 40% reduction in lead response time, 25% increase in marketing campaign conversion rates through personalized content delivery, and 60% decrease in manual data handling efforts. Compliance automation should reduce regulatory risk exposure by 85% while improving client trust metrics.