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Development of a Personalized Marketing Material Distribution System

innowise.com

Information technology

Advertising & marketing

eCommerce

Financial services

Challenges in Contact Management and Personalized Marketing

Inefficient manual processes for collecting and processing contact information, lack of automated systems for personalized marketing material distribution, and compliance challenges with data privacy regulations during lead generation.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Key Goals for Marketing Automation

Automate contact collection and consent management process
Implement personalized marketing material delivery system
Ensure GDPR/CCPA compliance for data processing
Improve lead conversion rates through targeted content delivery

Core System Capabilities

Multi-channel contact form integration
Dynamic content personalization engine
Automated email/SMS campaign scheduler
Real-time analytics dashboard
User consent management portal

Technology Stack Preferences

React.js

Node.js

MongoDB

AWS Cloud Services

SendGrid API

System Integration Needs

CRM system (Salesforce)
Email marketing platform
Analytics tools (Google Analytics)
Payment gateway for premium content

Performance and Security Requirements

99.9% system uptime SLA
End-to-end encryption
Multi-tenancy architecture
Real-time scalability
Accessibility compliance (WCAG 2.1)

Expected Business Outcomes

Projected 40% reduction in lead processing time, 25% increase in marketing campaign conversion rates, and 60% improvement in compliance audit readiness through automated data governance features.